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Participation focuses on presenting the "Ma'ashi" digital platform and embodying the digital government vision to enhance customer experience

Abu Dhabi, October 9, 2025: The General Pension and Social Security Authority (GPSSA) has announced its participation in "GITEX Global 2025," the world's leading technology event, taking place at the Dubai World Trade Centre from October 13 to 17.

GPSSA's participation plays a pivotal role in aligning with the governments  transformation journey . GPSSA will unveil plans to transform its services through the integration of Artificial Intelligence and showcase its comprehensive digital platform, "Ma'ashi”.

"Ma'ashi": An Integrated and Seamless Digital Experience

The GPSSA stand will feature a live demonstration of the "Ma'ashi" digital platform, which represents a comprehensive . The presentation will highlight the benefits the platform offers to customers, including the newly activated "Data Correction" feature. This feature enhances data accuracy and empowers insured individuals, retirees, and employers to directly modify and verify their data before submitting requests to GPSSA, thereby accelerating processing, and enhancing accuracy and transparency.

An initial prototype of AI use cases will also be unveiled, offering visitors a glimpse into the future of government services, which will be faster, easier, and more efficient.

Invitation to Partners and Interested Parties

GPSSA considers GITEX an ideal platform to explore collaboration opportunities with partners from both the government and private sectors, and to leverage global innovations to enhance the quality of its operations and services. The exhibition also provides a unique opportunity for direct communication with customers, allowing GPSSA to listen to their constructive feedback, which forms the basis for continuous development and improvement efforts.

GPSSA invites all partners, interested parties, and the public to visit its stand in Rashid Hall – Block A, Stand 16, at the Dubai World Trade Centre, from 13 to 16 October to explore its future vision for smart government services and its commitment to delivering efficient and transparent services according to the highest international standards.